Marketing Performance Dashboard

The brief we build from

This is the exact instruction PromptUI starts with. You can change every word of it before or after the first build.

Build me Beacon, a marketing performance dashboard for Marlow, our fitness app, so I can see how paid and organic acquisition is actually doing without opening five different ad platforms. Keep it light — white and zinc cards on a soft zinc ground, near-black text, and one clean teal accent for the brand, with green and red used only to say whether a number moved the right way, never for anything else. Give me a top-bar date range picker (last 3/6/12 months) that reshapes literally everything on the page at once, and a row of stat cards up top for Spend, Conversions, ROAS, CPA, and Blended CAC, each with a small trend line and a delta versus the period before — and please don't paint the Spend delta green or red, spending more isn't automatically good or bad. Underneath I want a spend-and-conversions trend view, a channel breakdown across Search, Social, Display, Affiliate, Email, and Organic so I can see spend, conversions, and ROAS per channel and click one to filter everything below it, a funnel from impressions all the way down to paying customers with the drop-off at each step, and a sortable, searchable table of our top campaigns with their status. Seed it with about a year of realistic month-over-month numbers that actually tell a story — the New Year's resolution spike, the slump right after, that kind of thing — so it feels like a real account on day one, not a demo. Left sidebar for jumping between sections, and make the whole thing feel dense and genuinely usable, the way a marketing lead would actually want to open it every Monday.

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